Pursuit of Excellence

Twiford Funeral Homes Receives National Recognition for Innovative Programming, for the 25th consecutive year.

Elizabeth City, NC    Twiford Funeral Homes has been honored by the National Funeral Directors Association (NFDA) with the 2012 Pursuit of Excellence Award.  This year Twiford Funeral Homes was one of only seven funeral homes from around the world recognized for having achieved this award for twenty-five years or more. Receiving this prestigious recognition places Twiford Funeral Homes among an elite group of funeral service providers.  Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs.  Participants are also required to adhere to a Pledge of Ethical Practices.

“Twiford Funeral Home’s voluntary participation in the Pursuit of Excellence Award program reflects a clear determination to exceed the expectations of those they serve,” said NFDA Chief Executive Officer Christine Pepper, CAE.  “This prestigious recognition assures families of the high-quality, compassionate service they will receive the moment they walk through the funeral home’s front door.”

Twiford Funeral Homes has served Northeastern North Carolina since 1933 with locations in Elizabeth City, Manteo and Hatteras.  The funeral home owns and operates the Albemarle Crematorium and New Hollywood Cemetery in Elizabeth City, and Laurel Memorial Gardens in Poplar Branch.  “It is an honor for our firm to be recognized and honored by the National Funeral Directors with this award,” said David H. Twiford, Sr., president and CEO.

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, www.nfda.org/pursuitofexcellence.

NFDA is the world’s leading and largest funeral service association, serving 18,500 individual members who represent nearly 10,000 funeral homes in the United States and 43 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession.  NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C.

 David H. Twiford, owner of Twiford Funeral Homes states, “it is our ambition and goal, that the requirements needed to qualify for this award, reflect nothing less than 100% of our daily performance in the various services we provide to every family which has entrusted us with their loved one”.